There's a quote about secrets by author Ayn Rand, in her work 'Anthem'. It goes like this: "The secrets of this earth are not for all men to see, but only for those who will seek them."
Here are just a handful of cities and sites around the world that don't get nearly as much travel attention as they should.
Most visitors to Turkey will make a beeline directly to historic Istanbul, hot-air ballooning mecca Cappadocia, meaningful ANZAC cove or Hollywood blockbuster town Troy. What many visitors miss out on is the stunning location of Bodrum, further down the coast of Turkey.
So what makes it so special? When the New York Times reviewed the city, they dubbed it the 'St Tropez of Turkey'. Complete with boat masts dotting the shoreline, pristine beaches and world-class bars, nightclubs and restaurants, there's nothing not to like in this seaside town. Balmy temperatures throughout the year make it ideal for sipping cocktails on the beach, while its location makes it a perfect starting point for carrying on your adventures to explore the Greek Islands nearby.
Wanaka, New Zealand
Wanaka is a central South Island location that so far, mostly only Kiwi locals know about.
Just an hour's drive from current tourist hub Queenstown, Wanaka sits aside aptly named Lake Wanaka and is a mecca for nature and adventure lovers. This spot is one of the most visually stunning places you will ever visit. Barely a high-rise in sight, the only thing much taller than the trees are the looming mountains, while the lake will greet you with a blue you can barely describe in words.
Take a cruise on the lake or fish from it, do a tour of the wineries in the area for a real 'taste' of the South Island, go hiking, skiing, snowboarding, heli-anything or skydiving.
The spot is also growing in popularity as an event destination, so try to book your trip to coincide with Challenge Wanaka, Warbirds Over Wanaka, Festival of Colour, Winter Games, Contact Epic, Rippon or the Wanaka A & P Show for an extra treat.
Ireland's always a popular destination – the lure of historic castles, Dublin pubs and the lilting Irish accent is irresistible to many. While some travellers do make it to the south to visit Cork, it's still left off many itineraries when it should really be further up the 'must-see' list.
The locals know it as 'the real capital of Ireland' and those who have been there are quick to mention it as a highlight of their trip. There are plenty of things to do in the city itself, but the countryside around this hub is where the real magic happens. For a real treat, try taking a bus one hour out of the city to hang upside down and kiss a stone. Sound weird? Kissing the Blarney Stone is a 200-year-old tradition that is said to give the kisser the gift of eloquence.
Plus, the trip out of the city will give you a stunning view of the famous Irish countryside.
Before you head away on your trip to these hidden gems, get your travel insurance sorted with Virgin Money and avoid any hidden costs of travel.
Where do you think is one of the world's hidden travel gems?